I find this piece of news is rather interesting as never knew that McDonalds over sea is using different approach. Collaboration is my of my all time favorite marketing tool to enhance both brand publicity by riding over 2 brand audiences. One of the latest news I read is, McDonald’s x Nicholas Tse in Hong Kong with previous successful collaboration last year in China and also this year they are adding in star chef Ramón Freire to launch limited signature crafted burgers over China. Each star created one special burger and named after himself.
picture source from: www.facebook.com/FokMani
The collaboration with McD started in China last year for a special menu of burgers and desserts. As for this round, this special menu will be extended to Hong Kong and most of them are getting excited over this.
Check out the video promo below:
Abit of Nicholas Tse if you guys are not sure who is he. He is one of super star in Hong Kong and with over recent years, Nicholas Tse’s (謝霆鋒) have then move towards hosting his own reality show Chef Nic <十二道鋒味> and has established his own brand of cookies. He also move around the world to taste some great food along to challenged chefs to culinary duels in the show: Celebrity Chef: East Meets West.
picture source from: www.facebook.com/FokMani
picture source from: www.facebook.com/FokMani
So those of you travelling to Hong Kong within this short period like Oct or November, I think you will get a chance to find it at McDonalds Signature Hong Kong.